Best AI Visibility Tools Compared

Our verdict first

Start free. Google Search Console's generative AI report and Bing Webmaster Tools' AI Performance report cost nothing and show first-party numbers. Add a paid tracker when the number of prompts, markets or competitors makes manual checking slow, and pick on the engines you need covered, not on the dashboard.

We have not tested any of these tools. This comparison uses the features and prices each vendor publishes, as we read them in November 2026. Pricing pages change, and several show different currencies by region, so confirm before you subscribe.

How we compared

• Source. Vendor pricing and feature pages, opened in November 2026. We did not sign up for any account.
• Prices. Shown in the currency the page displayed to us. Billing periods were sometimes unclear, and we say so where they were.
• Per-prompt cost. Our arithmetic: monthly price divided by included prompts. It is a rough yardstick, because tools count prompts, engines and frequency differently.
• Left out. Enterprise-only platforms that publish no price are listed but not priced.

The comparison

What each costs per tracked prompt

This table shows the monthly price divided by included prompts. It is our arithmetic from the published prices above, and is only comparable within reason.

Two cautions apply. A tool that runs each prompt on six engines is doing more work per prompt than one that runs three. And a cheap prompt count is no bargain if the engine you care about is an extra-cost add-on.

The free options, and their limits

Neither covers ChatGPT, Claude or Perplexity. That gap is the usual reason to pay.

Which to choose

• One site, one market, under about 20 prompts. Use the free reports and a spreadsheet. The method is in how to track your brand in AI answers.
• Roughly 20 to 100 prompts and several engines. Look first at the low and middle tiers of Otterly.AI or Peec AI. Check that your must-have engine is included in the tier, not an add-on.
• You already pay for Semrush, Ahrefs or SE Ranking. Check the AI tracking inside your current plan or its add-on before a second subscription.
• You manage many brands or need Claude, Perplexity and other model coverage in one view. Compare Enterprise quotes, including Profound, and ask what engines each price covers.
• You mostly want to improve pages, not watch them. A content tool such as Clearscope has some tracking inside, but the value is in the editing guidance.

What every tool shares

• Samples, not census. A tool runs your prompts under its own settings. A real customer's answer can differ with location, history and wording.
• Modelled volumes. Any figure about how many people ask a prompt is an estimate. Our own October 2026 data on AI prompt volumes, from DataForSEO, exists only for top terms and is modelled too.
• No inside access. Google's guide says no third-party tool has access to its internal ranking or AI systems.
• Variance. Ahrefs notes that AI Overviews are probabilistic, so expect the same prompt to differ between runs.

Questions to ask before you subscribe

1. Which engines are included in this price, and which are add-ons?
2. How many times is each prompt run, and how often?
3. Can I export raw answers, or only scores?
4. How are mentions and citations defined, and can I check an example?
5. What happens to my history if I cancel?

When not to buy

Do not buy if you have not yet fixed crawl access, or if you cannot say which five questions matter. A dashboard will show you a score for questions that do not matter. Do the manual version first, and keep it up for two months.

If you want the setup done for you, our AI search optimization service includes a visibility audit and we quote in writing. Before you pay for any tool, read what you actually need and choose three prompts to track by hand this week.