Google and Meta ads guides
What paid ads cost, which platform suits your business and how to judge the people running them.
How Much Do Google Ads Cost?
What Google Ads cost: how the auction sets cost per click, how budgets and spending limits work, 2026 benchmarks with their limits, and a worked budget.
8 min read
Google Ads Management Services: What to Expect
What Google Ads management services include, how the first three months run, who should own the account and the questions to ask before you hire anyone.
4 min read
Google Ads vs Facebook Ads
Google Ads vs Facebook Ads compared on intent, cost per click and cost per customer, with decision rules by business type and an illustrative example.
5 min read
How Much Do Facebook Ads Cost?
What Facebook ads cost: how Meta's auction charges you, budgets, published benchmarks and their limits, and a worked budget for a small Cyprus audience.
5 min read
How Much Should You Charge or Pay for Google Ads Management?
How to price Google Ads management or judge a quote: flat fee, percentage of spend and hourly models compared, with the arithmetic at four budget levels.
5 min read
PPC Management Pricing
PPC management pricing explained line by line: setup fees, monthly fees, channel add-ons and contract terms, with a worksheet to compare three quotes fairly.
5 min read
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