GEO Services: What Is Included and What It Costs

What GEO services include

Generative engine optimization services are a bundle of five jobs. A proposal that is missing any of them is either cheap for a reason or vague on purpose.

The method is described in how to track your brand in AI answers, and the reasoning behind it in the GEO explainer.

What GEO services cannot include

• A guaranteed citation or position. Google says indexing and serving are not guaranteed, even for pages that meet every requirement.
• Control over model training. You can allow or refuse training crawlers. You cannot make a model remember you.
• Special files as the core of the work. Google says it does not use llms.txt or other AI text files, and none of the OpenAI, Anthropic or Perplexity crawler documentation we read says their search crawlers use llms.txt.
• Insider data. Google's guide says no third-party tool has access to its internal ranking or AI systems.
• Mass-produced pages. Pages written for every query variation to steer AI answers risk Google's scaled content abuse policy.

What it costs

We do not publish a price list, and we have not found a trustworthy public benchmark for GEO fees, so we will not offer a market range. We quote in writing after looking at your site.

What we can source are the costs of the monitoring tools that sit inside many engagements, from the pricing pages we read in November 2026:

• Otterly.AI lists a Lite plan at USD 29 a month for 15 prompts.
• Peec AI lists Starter at USD 95 a month for 50 prompts.
• Google Search Console and Bing Webmaster Tools carry no subscription.

Those are tool costs, not agency fees. Our tools comparison sets out the rest.

What moves a quote up or down:

If an agency charges a full retainer for SEO and another for GEO, ask what is different, because most of the work is the same. The SEO cost guide shows how to read an SEO quote, and the same questions apply.

The order the work should happen in

A sensible engagement runs in phases, and the order matters more than the calendar. We do not promise durations, because they depend on your site.

1. Audit. Baseline prompts, crawl and access review, and a list of the pages that matter. Nothing is changed yet.
2. Access fixes. Robots.txt and firewall changes come first because they are cheap and quick to apply. OpenAI says changes can take about 24 hours to affect its search results.
3. Content in batches. Start with the pages closest to revenue. Each batch gets a before and after, so you can see what changed.
4. Profile and mention work. Fix inconsistent details, then plan genuine mentions. Google's guide says manufactured mentions are less useful than they appear.
5. Monitoring. The same prompts, runs and settings each month, so results are comparable.

Be wary of a plan that starts with content at volume. It spends your budget before anyone has checked whether the bots can read the pages.

How to compare two proposals

1. Does each deliverable name pages, prompts and bots?
2. Is the measurement method written down, including the number of runs per prompt?
3. Is read-only access enough to do the audit?
4. Does the contract say what happens if results do not change?
5. Does the proposal avoid any guarantee of citations or rankings?

Google's own hiring advice, which we use here, also asks providers to show examples of previous work and to say whether their AI optimization advice aligns with Google's guidance.

Who should skip this

If your site has fewer than about 20 pages that matter, the free reports and a monthly spreadsheet may be enough. Read the AI search optimization guide, do the access check yourself, and come back if you want help.

Where Sempor Labs fits

We are a studio in Limassol. What you get is a written scope, sourced advice and plain reporting. Our AI search optimization service starts with an audit, and we quote in writing. To begin, send your site address through the contact page.